We’re passionate about helping you grow and make an impact.
Why We Exist
Make big-company rigor accessible. Our playbooks were forged inside high-velocity fintech checkouts, enterprise-scale insurance and health-tech platforms, and multibillion-dollar benefit ecosystems. We’ve distilled those Fortune 100 frameworks into lean, repeatable methods that any growth-stage team can deploy—minus the bureaucracy.
Prove traction early. Ideas are cheap; evidence converts investors and customers. Every engagement is designed to surface hard data—conversion lifts, CAC drops, engagement curves—fast.
Leave teams stronger than we found them. Whether we’re embedded as a fractional head of product or leading a sprint, we teach the playbook as we go so you’re self-sufficient when we roll off.
What we do:
Discover: Customer research, value-prop testing, market sizingInsight deck & prioritized backlog
Prototype: Range from interactive Figma concepts to production-ready code through our senior full-stack engineering team, delivering enterprise-grade architectures (React/TypeScript, Python/Node, cloud-native on AWS or Azure) that scale well beyond MVP.
Launch: Roadmap, GTM, analytics setup, growth experiments Live product + first cohorts
Scale: Fractional product leadership, OKR coaching, Repeatable growth engine
Who we serve:
Seed–Series B founders who need senior product chops now, not after the next raise.
Corporate innovation teams tasked with proving a concept before the board meeting.
PE & venture funds looking to de-risk portfolio bets with hands-on operators.
Values we won’t compromise on
Evidence over ego. The data wins—even when it kills our favorite idea.
Momentum beats perfection. Ship, measure, iterate; polish later.
Radical transparency. Flat pricing, shared dashboards, clear up-front “definition of done.”
Human-first design. If the user can’t win, the business won’t either.
Meet Our Founder
Founder & Chief Product Strategist, Bloo Wraith
George Dial is the founder and chief product strategist of Bloo Wraith. He launched the firm to give growth-stage companies premier product rigor without the agency bloat.
George brings deep, hands-on experience across fintech, healthcare, and insurance. Previously, at Optum Financial, he owns the product, customer experience and strategy for their Health Benefits platform, serving over 10+ million monthly members and driving major partnerships with Amazon, Uber Health, and Instacart resulting in over $6 billions dollars in long term targeted members spend.
Before Optum, George led product management at Aetna-CVS Health, where he spearheaded enterprise conversational-AI programs that now handle millions of premium payments, claims, and provider-search requests each year.
George is also an adjunct instructor for Princeton University’s NSF I-Corps program, He serves as an Anchor mentor at A16Z and advises early-stage ventures at Yale’s Tsai Center for Innovative Thinking.
He holds a B.S. in Financial Services from The Ohio State University and an MBA in Finance and Data Analytics at Louisiana State University.
Ready to turn vision into momentum? Let’s build something remarkable together.
We can help.
Bring your ideas to life
It all begins with an idea. Maybe you want to launch or a business concept. Maybe you want to turn a hobby into something more.
Build with an experienced team
It can be intimidating to start your a new business or product. Our experienced team can support you on that journey.
Expand your potential
We want to help you meet your maximum potential, whether it’s helping you building brand loyalty or expanding your business offerings.